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WhatsApp CRM
WhatSyncs is a communication bridge between WhatsApp and the CRM you already run. Conversations, media and multiple business numbers synchronize into your existing system through signed webhooks and a REST API — no migration, no second inbox, no retraining.
Amira Khan
Contact · Your CRM · Deal: Villa 17
WhatsApp · Sales
09:41
Hi — is Villa 17 still available for viewing this weekend?
WhatsApp · Sales
09:43
It is. Sending the brochure and floor plan now.
Synced to record
09:43
villa-17-brochure.pdf · 2.4 MB
WhatsApp · Sales
09:52
Voice note · 0:24
Most commercial conversations now start on WhatsApp, and most of them never reach the CRM. The enquiry, the brochure, the price that was agreed in a voice note — all of it lives on one person's phone.
That creates ordinary, expensive problems: a manager cannot review a deal without asking for screenshots, an agent leaving takes the history with them, and reporting describes a version of the pipeline that nobody actually worked.
Deals progress in threads no system can see, so forecasts are built on what people remember.
The signed document is in a chat, not on the record, and nobody can find it six months later.
Sales, support and each branch run separate numbers with separate blind spots.
A session drops and messages simply stop arriving. Nobody notices until a customer complains.
How it works
WhatSyncs sits between WhatsApp and your systems. It links your business numbers, keeps those sessions alive, normalizes what comes through them, and hands the result to the software you already run.
Sales — Dubai
+971 4 000 0001
Leasing
+971 4 000 0002
Customer Support
+971 4 000 0003
Abu Dhabi Branch
+971 2 000 0004
Management
+971 4 000 0005
5
Connections
4
Syncing normally
1
Needs attention
What your CRM receives
Every event names the connection it came from, the chat it belongs to and the message identifier used for deduplication. Your integration decides what that becomes in your data model.
Look up the chat phone number in your CRM. Create the contact when it is genuinely new.
Store the message as a note, task, engagement or custom object — whatever your CRM already uses for communications.
Media events carry an authenticated download URL, so files can be pulled and stored against the record.
The questions that come up in every evaluation, answered without marketing language.
A WhatsApp CRM integration is a connection that makes WhatsApp conversations visible inside a CRM, so messages, attachments and contact activity appear on the customer record instead of staying on a phone.
In practice it has three parts: a link to the WhatsApp account, a synchronization layer that reads and normalizes conversations, and a delivery mechanism — usually webhooks or an API — that writes those conversations into the CRM.
Yes. WhatSyncs is designed to connect WhatsApp conversations with existing CRM and business systems through APIs and real-time webhooks, allowing companies to keep their current CRM rather than replace it.
If your CRM can receive an HTTPS request or expose an API — which covers HubSpot, Salesforce, Zoho, Pipedrive, Dynamics and effectively every in-house system — it can be connected.
You link each business WhatsApp number to WhatSyncs using the standard linked-device flow. WhatSyncs then synchronizes messages, status updates and available media from those sessions in real time.
Each event is delivered to your endpoint as signed JSON. Your integration matches the phone number to a CRM contact, creates one if it does not exist, and writes the message as an activity, note or custom record.
No. Agents keep using WhatsApp on the phone or desktop client they already use. Nothing about the customer's experience changes either — they are messaging the same number they always were.
The change is entirely on the systems side: the CRM starts receiving what was previously invisible to it.
The connection is marked unhealthy and a connection event is delivered to your webhook endpoint, so your own alerting can react in the same way it would to any other integration failure.
Without monitoring, a dropped WhatsApp session is invisible: messages keep arriving on the phone and simply stop arriving in the CRM. Surfacing that state is one of the main reasons WhatSyncs exists.
It should not be. Every message carries a stable identifier, and WhatSyncs reconciles messages seen through real-time events, reconnects and history synchronization against it.
Webhook deliveries also carry an idempotency key, so if your endpoint times out and the delivery is retried, you can recognise the repeat and update rather than insert.
Works with
WhatSyncs does not require a connector to exist for your CRM. It requires your CRM to speak HTTP — which all of them do.
Write WhatsApp messages onto contact timelines using the HubSpot API.
Learn moreCreate Tasks, Messaging sessions or custom objects against Leads and Contacts.
Learn moreAttach conversations to Leads and Deals through Zoho Functions or middleware.
Learn moreLog messages as notes and activities on the person and their open deal.
Learn morePush activity into Dataverse with the Web API or Power Automate.
Learn moreMap events onto your own schema. This is the most common setup.
Learn moreThese are API and webhook based integrations that you configure and control. WhatSyncs does not publish a first-party app in these vendors' marketplaces today, and does not claim a partnership with any of them.
FAQ
Short answers. The full list covers pricing, history and connection health.
Yes. WhatSyncs is designed to connect WhatsApp conversations with the CRM and business systems you already use, through webhooks and a REST API. If your CRM can receive an HTTP request or call an API, it can be connected.
No. WhatSyncs is infrastructure that sits between WhatsApp and your systems. There is no CRM to migrate to, no new inbox your team has to adopt and no workflow rebuild — your CRM stays exactly where it is.
Yes, and it is one of the most common setups. Custom and in-house systems integrate the same way as commercial CRMs: point a webhook endpoint at WhatSyncs to receive events and call the REST API to send messages or pull conversations.
Yes. Available media — images, videos, documents and PDFs — is synchronized alongside the conversation data and can be retrieved through the API, so attachments end up on the customer record rather than on one person's phone.
Every message carries a stable identifier, and WhatSyncs reconciles messages seen through real-time events, reconnects and history synchronization against it. Webhook deliveries also carry an idempotency key so a retry does not create a second record in your CRM.
Yes. Each business number is a separate connection with its own session, health status and event stream, and all of them are managed from one place. Teams commonly run separate numbers for sales, support, leasing, branches or regions.
Link up to three business numbers free and see the conversations land on your records.